It is challenging to define what makes a startup successful and which factors determine the of a startup. In this paper, we define successful startup those that survived at least three and made at least one sale during that period. Looking to discuss which of the founders’ explain the success of a startup, we assessed the characteristics of the key who run startups in Brazil to validate their profiles as entrepreneurs according to (2018). The survey and this study evidenced interesting characteristics of founders Brazilian startups and one common characteristic among successful startups founders: founders are less worried than nonsuccessful founders to get other stakeholders’ . This study identifies important research questions to be developed.
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Securato et al. (2021) studied this question.
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