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Domestic households account for a significant portion of energy consumption and carbon emissions in the United Kingdom. Gains in energy and resource efficiency are undermined by the continuing rise in consumption. A multiutility service company (MUSCo) could enable households to make efficiency improvements through energy technologies and demand management, thus reducing overall consumption. We present a system dynamics model for the domestic energy demand and supply system in the United Kingdom, in which MUSCos compete with traditional utility providers. The market transition toward a leasing contracted service is examined and various potential business models explored.
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Varga et al. (2015) studied this question.
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