Teaching Reform of the “Principles of Management” Course in the Context of Artificial Intelligence

Since the end of 2022, Artificial Intelligence Generated Content (AIGC) technology, exemplified by ChatGPT, has rapidly garnered global attention, especially for its significant potential in the educational field. However, effectively integrating AIGC technology into course instruction remains in its nascent stages. This paper explores the research and practice of teaching reform in the "Principles of Management" course under the backdrop of artificial intelligence. It identifies key "pain points" in the teaching process, such as the lack of students' self-directed learning habits, a limited understanding of management theories, and insufficient management thinking skills. In response to these issues, this paper proposes strategies for applying AIGC technology in course design across three phases: pre-class learning support, in-class interaction, and post-class practice. AIGC technology aids in implementing personalized teaching, enhancing students' interest and engagement in learning. However, attention must be paid to the integration of technology with educational content, as well as the evolving role and skills of educators.