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January 1, 2003Revista AlcanceOpen Access

The Social Structure of a Virtual Community and the Consequences for the E-Marketer

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Abstract

The aim of this work is to analyse the social dynamic of a virtual community of consumption and the way in which this influences the marketing strategy and approach of a company.

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Cite This Study

Stefano Pace (2003) studied this question.

synapsesocial.com/papers/6aaa4967337e25bc782aa9b6 https://doi.org/10.14210/alcance.v10n3.p559-573

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