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Purpose The purpose of the paper is to introduce the themed issue about qualitative research in the business and management field Design/methodology/approach The paper considers some issues about how to define the term “qualitative research”, and then introduces each of the papers in the themed issue. Findings The contents of this themed issue demonstrate the insights that qualitative research can make into the management field. Originality/value A large amount of interest was generated in the themed issue. As a consequence, Emerald Publishing Group are launching a new journal which specifically focuses on qualitative research in this field.
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Cassell et al. (2006) studied this question.
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