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Persuasive health messages are most effective at changing attitudes and subjective norms when their format is tailored to an individual's need for cognition, such as using cartoons for low-NFC adolescents and written messages for high-NFC adolescents. Novelty: ClaimNovelty.CONFIRMATORY. Consensus alignment: ConsensusAlignment.SUPPORTS_CONSENSUS.

April 1, 1999AIDS Education and Prevention

Persuasive Communication About AIDS Prevention: Need for Cognition Determines the Impact of Message Format

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Authors

Arnold B. BakkerErasmus University Rotterdam

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Arnold B. Bakker (1999) studied this question.

synapsesocial.com/papers/6aaa6708895a99a214831aa8 https://doi.org/10.1521/aeap.1999.11.2.150

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Persuasive Communication About AIDS Prevention: Need for Cognition Determines the Impact of Message Format

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Member takes

Implication

Key Points

Cite This Study

Persuasive Communication About AIDS Prevention: Need for Cognition Determines the Impact of Message Format

Discussion

Member takes

Implication

Key Points

Cite This Study

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