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In the field of online shopping, new developments can be identified; e.g. the allowance of product returns (management of product returns) and the ordering and delivery of products from an Internet retailer in the same day (same-day delivery).Our contribution provides a brief overview of these developments (i.e.major trends) and of the advanced e-commerce market (in Germany).Additionally, an empirical investigation of German online shoppers will be used to describe these shoppers as a whole and to classify them into groups with similar purchasing behavior.Our paper will support the selection and addressing of proper target groups.
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Michael Brusch (2014) studied this question.
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