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Socially responsible action and ethical conduct include dire confrontation against corruption and invoke accountability (personal and collective) for the impact on society, while developing economy that is more effective and more attractive for the foreign investors. While considering the significance of the ethics and social responsibility for economic development, and also the defeating facts of lack of responsibility, ethics and moral in Bosnia and Herzegovina, this paper presents the O3P model for implementation of ethics and social responsibility. The model illustrates relations of partnership between key stakeholders in the process of implementation of social responsibility and ethics, based on accountability and confidence, resulting in facilitation of attractive business environment. The model is based on continuous and mutually dependent
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