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September 17, 2026Discover PsychologyOpen Access

An integrated TAM–TPB–VBN framework with empirical validation from Gujarat for green banking consumer adoption in the Indian market

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RPRiketa ParmarDPDr Vipul PatelMMMruga Mehta

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Parmar et al. (2026) studied this question.

synapsesocial.com/papers/6aabb6725f706d05830e4de5https://doi.org/10.1007/s44202-026-00883-5
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