The EU Regulation on the Transparency and Targeting of Political Advertising

With the adoption of the Regulation on the transparency and targeting of political advertising, the European Parliament has moved into new territory. The Regulation subjects publishers of political advertising to extensive obligations. This article discusses the (shaky) foundation of the Regulation and the most important obligations that follow from it. It also mentions the effects of the rules and the questions that arise in their implementation, specifically with regard to the enforcement and the designation of supervisory authorities.