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September 17, 2026Journal of Marketing Management

Understanding charity markets in emerging markets: an ethnographic analysis of hybrid civic economies

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RKRıdvan KocamanBEB. Zafer Erdoğan

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Kocaman et al. (2026) studied this question.

synapsesocial.com/papers/6aabb6c75f706d05830e55b8https://doi.org/10.1080/0267257x.2026.2733457
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