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September 17, 2026Young Consumers Insight and Ideas for Responsible Marketers

Attachment and fanaticism: Gen Z’s intentions consumption towards Korean food in the Hallyu era

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NZNur Nadhirah Zaini

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Nur Nadhirah Zaini (2026) studied this question.

synapsesocial.com/papers/6aabb6e95f706d05830e5b00https://doi.org/10.1108/yc-12-2024-2370
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Food consumption experiences: a framework for understanding Gen-Z’s behavioural intentions on Indonesian local cuisine2024 · 3 citations
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  4. 4Identifying the Loyalty of Generation Z K-Pop Fans by Utilizing Regional Creative Economy Talents to Support Regional Culture2025
  5. 5Influence of Korean Popular Culture on Filipino Millennials: An Assessment Across Food, Fashion, Entertainment, and Beauty Products2025