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September 17, 2026Journal of Marketing Management

Does customer readiness mediate the relationship between regulatory focus and co-production intention? A SEM and fsQCA analysis

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ESEdson Coutinho da SilvaFCFilipe CoelhoCBCristela Maia Bairrada

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Cite This Study

Silva et al. (2026) studied this question.

synapsesocial.com/papers/6aabb7975f706d05830e6b13https://doi.org/10.1080/0267257x.2026.2729247
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