When to say when: Using big data to support mobile communications

As a result of the current mobile phenomenon, many libraries have rushed to provide mobile-compatible services in order to remain relevant in today's quickly evolving information services market. Beginning in 2010, the Laverne and Dorothy Brown Library at the University of St. Francis (USF) launched a data tracking initiative via Google Analytics to determine the extent that mobile-specific library resources were being utilized by students for access to library materials and services. Data analysis has shown that weighing an emphasis toward future development of mobile library resources should be balanced against development costs under a pragmatic anticipation of the longevity and sustainability of any mobile resource.