What question did this study set out to answer?

Examine how networked activists interpret indigenous resistance during an alternative media pilgrimage to Zapatista communities using Couldry's theory of media pilgrimage.

June 1, 2009Communication Culture and Critique

Networked Activists in Search of Resistance: Exploring an Alternative Media Pilgrimage Across the Boundaries and Borderlands of Globalization

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Examine how networked activists interpret indigenous resistance during an alternative media pilgrimage to Zapatista communities using Couldry's theory of media pilgrimage.
Conducted ethnographic narrative excavation of testimonials delivered in Zapatista communities in Chiapas, Mexico.
Applied qualitative content analysis alongside fantasy theme analysis to investigate the rhetorical visions developed by visiting activists.
Activists interpreted indigenous struggles through a rhetorical vision grounded in narratives of ethical consumerism.
Consumerist rhetorical framing acted as a discursive blindfold that concealed genuine Zapatista community resistance while reinforcing the insular media culture of new social movement networks.

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Implication

Qualitative study reveals ethical consumerism narratives obscure local resistance among networked activists visiting Zapatista communities, highlighting disconnects between digital movements and...

Cite This Study

Joshua D. Atkinson (2009) studied this question.

synapsesocial.com/papers/6aac8f629aa097ac8ae4dd09 https://doi.org/10.1111/j.1753-9137.2009.01032.x

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Implication

Qualitative study reveals ethical consumerism narratives obscure local resistance among networked activists visiting Zapatista communities, highlighting disconnects between digital movements and...

Networked Activists in Search of Resistance: Exploring an Alternative Media Pilgrimage Across the Boundaries and Borderlands of Globalization

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Discussion

Implication

Cite This Study

Networked Activists in Search of Resistance: Exploring an Alternative Media Pilgrimage Across the Boundaries and Borderlands of Globalization

Key Points

Discussion

Implication

Cite This Study

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