Marketing Behavior Analysis Requires Different Talk

On a recent visit to Cypress Gardens, one of central Florida's major tourist attractions, I wit- nessed the results of some of the finest operant conditioning with macaws, Amazon parrots, and African greys I've ever seen.These birds mimicked the human voice perfectly and rode miniature bi- cydes, and one even drove a toy-sized motor boat across a small pond, hopped out, and eagerly hoist- ed an American flag, to the thunderous applause of several hundred dazzled children and adults.At the dose of the demonstration the trainer offered this talk to the audience: "Some of you may be 1991124,445-448 NUMBER 3 (FALL 199 1)