City clubs in Singapore: Competitor analysis and key success factors

The city clubs sector in Singapore has experienced increased competition in recent years. New city clubs have emerged and more establishments are getting ready for potential members. City clubs were formed by groups of individuals with same tastes, common interest or shared needs. Five city clubs are analysed using the framework of competitor analysis. The analyses provide a clearer picture of the operational differences between the different categories of city clubs. This provided aids to interested parties of city clubs to position, organise and operate the city clubs in the appropriate manner depending on the type of needs it is catering to. The Delphi Technique was applied in the research of the key success factors of city clubs.