A conceptual framework for integrating six‐sigma and strategic management methodologies to quantify decision making

Purpose The purpose of this paper is to present a conceptual framework for merging the strategic management process, the managerial decision‐making process and the six‐sigma process into a single, unified decision model. Design/methodology/approach The methodology involves each of the three decision‐making processes, noting their similarities and differences, and arguing from the similarities that a single unified model will result in superior decisions. Findings The findings were that a single, unified model is possible and the resulting model is presented in the paper. Research limitations/implications Since this research results in a conceptual model only, it remains to be tested in actual practice. This testing is intended for a later paper. Practical implications If the testing of the model in practice results in superior decisions, the practical implications of the paper would be use of the Friday‐Stroud/Sutterfield model in practice for better management decisions. Originality/value The paper presents an original model, which results from merging the three‐decision‐making process.