Purpose – The purpose of the research presented is to analyse and discuss critical challenges related to the development of a production system portfolio. Design/methodology/approach – The study employs a longitudinal case study of an industrialization project at a global supplier in the automotive industry. Findings – This research makes two clear theoretical contributions. First, it extends the existing research on the manufacturing and R&D interface by proposing an innovative structure for production system development facilitating manufacturing companies in their efforts of being fast and cost-effective when introducing new products to the market. Second, this research identifies challenges related to the adoption of a production system portfolio and the necessary actions of a manufacturing company applying such a portfolio strategy. Research limitations/implications – The findings should be seen as a first attempt at assisting the development of a production system portfolio that matches the product portfolio. However, since the findings are based on only one case, the findings are to some extent context-specific and thus need to be complemented by more research. Practical implications – The research unveils challenges related to production system development and provides managers with a better understanding of some of the implications of the adoption of a portfolio strategy. Originality/value – This empirical study is among the first to explore the implications of a production system portfolio strategy. It advances the understanding towards a fully integrated product and production system development.
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Bruch et al. (2014) studied this question.
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