Digital Pedagogies in Cultural Heritage: Evaluating Creative Multimedia Integration and UI/UX Efficacy in Online Learning Environments

This study investigates the intersection of creative media design and cultural education, focusing on how interactive digital interfaces facilitate the transmission of traditional knowledge. This qualitative cross-sectional case study was conducted within a sociocultural theoretical framework. Researchers used a purposive sampling method. In-depth interviews were conducted with twelve university students from different cultural backgrounds in Karachi, Pakistan. The researchers used thematic analysis strategy to analyse students' perceptions, indicated that standard digital interfaces often fail to account for the sociocultural nuances of diverse learner groups. Findings suggest that high-fidelity multimedia elements significantly improve student retention of cultural nuances compared to text-heavy digital platforms. It is recommended that the quality assurance framework should integrate culturally aware engagement mechanisms to ensure effective learning outcomes.