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First paragraph: Nicotine pouches are preportioned bags composed of nicotine derived from tobacco plants or produced synthetically that is applied to a carrier material, such as food-grade filler, and placed under the lip.1 Although a niche product, global sales are increasing, reaching over 20 billion units in 2023.2 Concomitant with this growth, there has been a proliferation of nicotine pouch brands.
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Moodie et al. (2024) studied this question.
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