Fundraising in Not-For-Profit Sport Organizations: The Management Perspective

While nonprofit sports organizations have existed for many years, there is a knowledge gap in research on how best to operate from a management point of view.Since nonprofits need a consistent inflow of revenue, and by nature do not make a profit, they need to focus on revenue generation the most, and from sustainable donors.In an effort to discuss a synthesis of literature on this subject, an overarching definition of fundraising for sports nonprofits is attempted.Also discussed is the best way to approach the marketing function for this particular type of organization, evaluating the possible sources of funding, including individuals, legacy donations, and corporate social responsibility.Furthermore, the planning and human resource functions are discussed, concluding with a brief discussion on the importance of data analysis in this field.While this paper is mostly about sports nonprofits, the general principles discussed here can be applied to other nonprofit entities as well.