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The economy of sustainable livestock relies on production and consumption of quality products in the market. The by-product should be evaluated technically for preparation, production practices and marketing endeavours for maintaining its yield and demand in the open market for attributes of livestock systems. To fulfil the attribute, there is requirement of a system consisting of high genetic material and high producing animals. Now a days, many scheme and experiment trials funded by central, or state government are carried out in different zones of India and abroad for identification of these traits. There is need to understand the failure of any product in market and their acceptance in the society.
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Pramod Kumar (2022) studied this question.
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