“Google Is Not a Good Neighbor”: The Google Campus Protests in Berlin

When Google announced, in October 2018, that it would not pursue its plan to open a Google Campus in Berlin-Kreuzberg, the local anti-gentrification protesters were triumphant. The retreat was widely seen to be the result of a 2-year-long fight between the tech company and local activist groups. Next to the usual gentrification issues, the protests had additionally addressed what Google as a company stands for and focused on their data policies and the underlying (economic) rationale. The article asks what role this additional critique played in the protests. It will begin with a brief introduction to the key concepts before retracing the history of the planned Google Campus in Berlin as well as of the protests against it.