Survey study demonstrates the robustness of the MEDTOUR scale in a national sample, indicating its value for predicting medical tourism intentions.
This study introduces the theory of planned behavior to health care marketers by extending and replicating a prior study that predicted student's intention to engage in medical tourism. Based on a sample of 164 usable survey responses, our findings suggested that the MEDTOUR scale (developed and introduced a prior study) is robust and works reasonably well with a national sample. Based on these findings, MEDTOUR appears to be worthy of further consideration by health marketing scholars.
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Ramamonjiarivelo et al. (2015) studied this question.
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