OBJECTIVE: To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package. METHODS: Fifty-two in-depth, qualitative interviews with owners or managers of small stores in 8 urban areas across 7 states conducted 6-12 months after the changes. RESULTS: Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits. CONCLUSION: This research provides vendor perspectives on the 2009 WIC policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities.
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Gittelsohn et al. (2012) studied this question.