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July 1, 1971Journal of Marketing

Societal Adaptation: A New Challenge for Marketing

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LFLaurence P. Feldman

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Laurence P. Feldman (1971) studied this question.

synapsesocial.com/papers/6ab20e2e2b7e9ae1da242346https://doi.org/10.1177/002224297103500309
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