Consumers’ Knowledge and Views on Products Originating From Native Animal Breeds

One of the best strategies for ensuring the long-term survival of native breeds is to promote their products which may increase the profitability of their use. The aim of this study was to assess consumers’ knowledge of food products from raw materials obtained from Polish native breeds and to analyse their perception of the market of niche products. The study examined customers’ motivation when purchasing animal origin niche products, as well as their willingness to pay higher prices for such products. In total, 255 respondents participated in the survey based on an anonymous questionnaire. Statistically significant effects of socio-demographic factors such as gender, age group, education level, and income levels, as well as understanding of the term “native or local breed”, were observed for consumers’ knowledge about animal origin niche products, their labels, and certification, as well as their market. All of the analysed factors had a significant impact on the willingness to pay a higher price for niche products originating from native breeds. The highest level of knowledge and interest in buying such niche products was observed in the case of middle-aged, well-educated, high-income consumers, especially women. The study showed that it is necessary to undertake well-organized and targeted education and information activities, as the lack of consumer's knowledge seems to be the main barrier to enhancing demand for products from local breeds. The higher level of consumer acceptance will support the development of a niche product market, which could enhance profitability of utilization of Polish native breeds, and thus, provide the potential to support their long-term conservation