Chatgpt: Como a Inteligência Artificial Pode Impulsionar O Marketing

It is known that currently there are several tools that help in decision making, improvement and business growth. Among these is the new Artificial Intelligence tool, called ChatGPT, launched at the end of 2022, with the function of optimizing processes through a database that contains basic and complex information. Justifying the existence of this article, information was collected for a brief introduction to marketing with functionalities developed by the department in companies, with the objective of introducing ChatGPT technology for the rise of processes. It is worth emphasizing that the departments in the marketing area have numerous methods to better disseminate their services and/or products, thinking about this the company will be able to reduce costs, applying the tool, and using its means to reach the public in a way that they can be innovative in their approaches to customers, opening space for more ideas while optimizing time in demands for texts for advertisements, among others. This article was carried out through a qualitative approach, using bibliographical research as a data collection instrument, and analysis carried out using the content analysis technique, where it was found that the mentioned tool can have a great influence on the applicability of certain functions in the marketing, with great emphasis on agility, service, measurement of results and campaigns.