Economic and Social Effects: Media Framing of Covid-19 in Pakistani English Press

The research examines the typical frames employed in Pakistani English newspapers' depiction of the COVID-19 epidemic using the emergence of a Corona epidemic as a case study. To examine media framing, the qualitative inductive content research of COVID-19 pertinent news published articles within Dawn and Daily Tribune e-papers is used. News articles on COVID-19 were reported by the Express Tribune and Dawn e-papers. The inductive content evaluation revealed three major themes: pandemic scale, epidemic social and economic effects, and scientific developments related to the pandemic. The findings demonstrated that educating readers was the main objective of the e-papers' reporting. When using medical terminology, it was explained in detail and avoided whenever possible. Almost bulk of the stories evolved naturally because the pandemic spread quickly during in the time period selected. The majority of a news-related data was gathered in a way that would inform readers and decision-makers about how quickly the pandemic was spreading. Guidelines for picking up social and economic activities that had been put on hold because of the COVID-19 epidemic were also included in the study.