Learning about Sampling and Measurement by Doing Content Analysis of Personal Advertisements

THOSE WHO TEACH social research methods often note that their students approach the required course with dread, lack of interest, and questions about why they need to know stuff. This is especially true of sampling and measurement. Students describe these topics as too abstract, intimidating, or irrelevant. In this paper, we detail a learning by doing approach to teaching sampling and measurement in the undergraduate social research methods course. Critical issues in sampling and measurement become concrete and relevant to