Wrong-way driving on Florida toll roads: an investigation into multiple incident parameters and targeted countermeasures for reductions

Wrong-way driving (WWD) on toll roads is a driving behaviour that has not been fully studied in Florida. In order to combat these WWD events and develop appropriate countermeasures, it is very important to understand the accurate frequency and distribution of these WWD incidents on Central Florida's Toll Road System. This analysis includes an investigation of WWD crash reports, citations, 911 calls, and a customer survey. The main focus of this study is to identify WWD 'hot spots' to determine if additional countermeasures are needed to combat WWD.