Using LinkedIn for Career Building

In this tools assignment, students study practicing accountants’ LinkedIn profiles as guides for creating their own profiles. The assignment introduces students to professional networking online and helps students develop a business identity distinct from their existing online social media presence. The assignment gives students experience in critical thinking and exposure to LinkedIn best practices, as well as provides self-directed use of technology. Students create a LinkedIn profile, engage with accounting practitioners on LinkedIn, and begin developing a professional network. This assignment is applicable to accounting information systems, auditing, and professional skills development courses.