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Purpose This study seeks to measure the public knowledge, attitudes, and practices related to eye health and disease in New Zealand (NZ). Design/methodology/approach A 22‐item survey of 507 adults in NZ was conducted. The survey was developed using interviews and focus groups, as well as comparisons with other benchmark international studies. Findings Overall awareness about the importance of eye health is high in NZ, although knowledge about associated diseases (e.g. macular degeneration) is low – this is particularly important, given the risk and cost of preventable vision impairment. Originality/value This consumer survey of eye health in NZ, which assessed awareness and access to eye care, provides a foundation for those involved in the provision of eye care health. It is also a first step to further exploring key issues and identifying longitudinal patterns for consumer, provider, and public health dialogue, as well as a baseline for public health campaigns.
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Ahn et al. (2011) studied this question.
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