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September 25, 2026Tourism and HospitalityOpen Access

From Customer Relationship Management to Brand Advocacy in Local Unique Accommodations: Linking Relationship Quality and Customer-Based Brand Equity

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TSThiyapa SathiankomsorakraiCSChokechai SuveatwatanakulNational Institute of Development Administration

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Sathiankomsorakrai et al. (2026) studied this question.

synapsesocial.com/papers/6ab60f9c406bf401c1468529https://doi.org/10.3390/tourhosp7100317
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