Corporate profits versus spending on non-communicable disease prevention: an unhealthy balance

Tobacco, alcohol, and the overconsumption of unhealthy foods are responsible for approximately half of all premature non-communicable disease (NCD) deaths.1 Transnational companies play an important role in driving increasing consumption of these unhealthy commodities in the global south.2 Fully implementing the NCD Best Buys, as described by WHO, in low-income and middle-income countries would cost an estimated US$11·4 billion.3 How does this compare to industry profits?