Initiating forces and success factors of born global firms

Within the context of an increasing speed of internationalisation of many firms, this article intends to identify initiating forces and success factors of born global firms in a conceptual way. After reviewing the relevant literature, a conceptual framework is developed which integrates the positions of the market-based and the resource-based views. Based on this framework, hypotheses about initiating forces and success factors of born global firms are derived. Moreover, the impact of moderating management instruments – such as human resource management, coordination and subsidiary control – are discussed.