Factors influencing consumers' buying behavior and their importance for enterprises

The article reports the results of research consumers’ behavior and preferences when buying supplements, household equipment and preparation of new processed models which the key factors influencing the purchasing behavior of consumers. Nowadays, the behavior of consumers is a topical problem on market due to frequent changes in which have a substantial impact on the purchasing behavior, such as economic conditions, trends, the influence of minorities, globalization or climate changes in the world. , a questionnaire survey was performed through research of consumers according to criteria divided into eight segments and that was aimed on selected factors having influence on consumers. Based on the results of the research was drawn a model of and nonidentical factors influencing purchase consumers’ behavior and the model . Both models forms basis for management decision-making enterprise in business policy. , research was performed in enterprises whose business activities are aimed on furnishings and household equipment. Research observed verification of test hypotheses the marketing activities of enterprises and the possibility of using models. The models allow enterprises more efficient decision-making during product innovation, in business policy and marketing activities. The enterprises that do not consistently attention to purchasing behavior of consumers with using of factors that are influencing ’ purchasing behavior, they may lose competitiveness, market position and customers.