Towards a Micro-Enterprise–Focused Digital Maturity Framework

Digitalisation has been identified as one of the major trends changing society and business. However, companies are not making the most of all the opportunities that digitalisation has to offer. In the digital transformation process, it is important to start with assessing the current state. Digital maturity assessment can be used to analyse the current level of digital readiness and performance of an organisation. Micro-enterprises are the smallest group of enterprises and numerically the dominant enterprise type in economies. They differ from larger enterprises in terms of organisational characteristics, such as their unique attitude towards digital tools and application deployment. Furthermore, micro-enterprises are lagging behind in exploring the possibilities that come with digitalisation. This article describes the design process, usage possibilities, and initial experiences of a digital maturity model, especially from the viewpoint of micro-enterprises. As result, this article presents a micro-enterprise-focused self-evaluation framework providing holistic digital maturity status.