“Sampling vs analytical error: where the money is …”

Kim Esbensen has enlisted the support of another doyen of representative sampling, Pentti Minkkinen. In the commercial world, the reason for analysis comes down to money: whether ensuring you are getting what you paid for, but not providing more than necessary, or in regulatory compliance and the avoidance of fines. Kim’s Column has been pushing the importance of not overlooking the sampling step since its beginnings, and this edition provides clear examples where the consequences are costly; very costly.