Rasa and the Architecture of Persuasion: A Bhāratavarṣīya Rhetorical Model

This article develops rasa theory, traditionally understood as an aesthetic concept and a literary tool, as a rhetorical tool. By establishing rasa as a rhetorical instrument, it shows its potential for the transmission and analysis of moral, ethical, and spiritual concepts within Bhāratavarṣa and beyond. It also explores how various rasas are expressed through diverse forms of language and communication and how they shape discourse and influence audiences.