Risk communication research often assumes that heightened risk perception drives subsequent behavioral responses, yet this perception-to-behavior logic remains underexamined. This study differentiates personal-level and societal-level risk perception and investigates their reciprocal associations with verification behavior in the context of climate change misinformation. Using three-wave panel data from China and cross-lagged structural equation modeling, results reveal a clear asymmetry: neither type of risk perception predicted subsequent verification. Instead, verification consistently increased societal risk perception over time, but not personal-level risk perception. These findings challenge the linear perception-to-behavior assumption and highlight a behavior-to-perception feedback pathway.
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Chen et al. (2026) studied this question.
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