From perceived information quality to seeking intent: a PRISM-Informed model for nano-enabled products

This is the authors' abstract. We don't add key points for this paper.

This survey study explores the role of perceived information quality (PIQ) as a key mediating variable in the Planned Risk Information Seeking Model (PRISM), adds benefit perceptions alongside risk perceptions, and tests model relationships in the context of nano-enabled products. Hypotheses were tested using structural equation modeling, and the model showed good fit (χ2 (220) = 423.19, p < 0.001; CFI = 0.95; RMSEA = 0.043). PIQ emerged as a key driver of risk and benefit perceptions. Serial mediation analysis confirmed that PIQ, risk perception, and negative affect jointly accounted for the pathway from perceived seeking control to seeking intent. Notably, risk and benefit perceptions were positively correlated, suggesting that consumers view risks and benefits of nano-enabled products as interconnected. Contrary to PRISM expectations, perceived seeking control was negatively associated with knowledge insufficiency, suggesting that confident seekers may perceive smaller knowledge gaps in this context. The findings highlight the central role of PIQ in linking cognitive control to information-seeking behavior, and underscore the importance of transparent, high-quality communication in fostering informed consumer engagement and responsible adoption of nano-enabled products.