Despite long interest in the subject, certain important problems concerning metaphor in public address remain to be explored. After stating these problems, the authors propose a number of theoretical formulations which may contribute toward their solution. They consider, in turn, a rhetorical definition of metaphor, the elements, structure, and process of metaphor, degrees of metaphor, and hypotheses suggesting the nature of the characteristic metaphor of oral rhetoric.
No takes yet. Share an insight, caveat, or question.
Osborn et al. (1962) studied this question.