Entrepreneurial orientation (EO) and performance of business in Khulna City, Bangladesh

This study aims to explore the relationship between the entrepreneurial orientation (EO) and the business performance. Data were collected from the business firms located and operated in Khulna City for this purpose, a divisional city of Bangladesh. A structured five-point Likert-type scale was developed based on the previous studies to measure the relationships between EO and performance of business. Applying convenience sampling strategy, a total of 150 entrepreneurs was interviewed in person using a structured questionnaire. A causal model was developed incorporating relevant variables: innovation, pro-activeness, risk-taking tendency, and autonomy. The model was tested and all the variables were found to be related with the business performance but risk taking and innovativeness have positive and pro-activeness and autonomy have negative relations although all variables except pro-activeness were found to be statistically significant.