Digital Twins as Tools for Increasing Company Management Efficiency

Background. In a rapidly changing socio-economic environment, digital twins provide companies with the ability to support faster, smarter and more cost-effective decision making. They enable manufacturers to gain a deeper understanding of complex physical systems and manufacturing operations, optimize production planning, or simulate what-if scenarios to understand, for example, the impact of new product launches. The technology of digital twins is developing at a high speed, and therefore the purpose of this work is to study and justify their role as tools for improving the efficiency of companies. Materials and methods. The purpose of this study was to analyze and evaluate the approaches and methods of using digital twins existing in world and domestic practice to improve the efficiency of company management in the modern changing socio-economic environment, therefore, in solving the problems, general scientific research methods were applied: analysis, synthesis and generalization using bibliometric analysis in scientometric databases Scopus and eLibrary. Results. It is shown that digital twins play a key role in improving the management efficiency of companies in various fields, and specific ways in which digital twins contribute to improving management efficiency are presented. The characteristic features of the practical use of digital twins in the industrial sphere at all stages of the life cycle are given. Conclusions. In a world where the ability to find and make timely, effective decisions can provide a competitive advantage or ease the process of adapting to changes in the economy, digital twins can become indispensable tools for solving problems associated with improving business performance.