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Interview with Dr. Dhruv Khullar on uses of behavioral economics concepts in modifying physicians’ behavior under value-based health care models. (09:26)Download Health care organizations embracing new payment models may find that applying behavioral economics can boost the effect of new incentives. By creating more favorable decision-making environments, we can take advantage of cognitive biases to encourage high-value care.
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Khullar et al. (2015) studied this question.
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