The Use of Information Technologies and Implementing Big Data Concept, Drones, and Artificial Intelligence in the Agriculture - Perception of Small Farmers in Serbia

This study explores the attitudes and readiness of small farmers in the Republic of Serbia toward digital transformation in agricultural production, with emphasis on the application of Big Data, drone technology, and artificial intelligence. The research implemented a quantitative survey, collecting data from 437 participants across three regions of Serbia. Descriptive statistics and Spearman’s rank correlation analysis were used to examine the correlation of demographic factors, including age, gender, education level, and geographic location, with the perceptions on using information technologies in agriculture. Results present significant interest in digital tools that support productivity and sustainability, despite limited practical experience and low levels of digital literacy. Statistically significant correlations were identified between age, education level, and geography in shaping openness toward technological adoption, while gender showed no significant correlation. Younger and more educated respondents consistently expressed stronger support for using advanced technologies, underscoring the importance of strategic government awareness programs and training initiatives.