Online pet games emphasize the enjoyment of raising a pet, social interaction, and expression of the personality. Players often obtain a sense of satisfaction and develop companionship with their pets. However, the question pertinent to why people continue playing with online pets is still unclear. The answer of this question can help developers improve game designs. The flow experience is a factor contributing to players' willingness to engage in a gaming activity. Therefore, the purpose of this study is to adopt the concept of flow to help understand why people enjoy playing online pet games. In this study, the authors analyzed flow factors and identified crucial game elements that might elicit a flow experience by means of a questionnaire survey. A total of 180 valid questionnaires were collected, and the results demonstrated that role playing is an important flow factor for online pet games. In addition, social interaction, personality design, and creativity behavior are crucial game elements contributing to players' willingness to continue playing with online pets.
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Luh et al. (2016) studied this question.
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