Developing a Quality Assessment Tool for Short Video Content Targeting Preschoolers

Concerns over the quality and suitability of content for preschool children on short-video platforms have significantly increased. At present, there is a lack of an effective tool to assess the quality of short video content for preschool children. This study aims to develop a short video content quality assessment tool for preschool children from the perspectives of social education (experts) and family education (parents). In terms of research design, this study first distributed the Fuzzy Delphi Method questionnaire to 10 experts in the field of education, revealing the evaluation indicators of short video content for preschool children that have a high degree of expert consensus. Then, the Exploratory Factor Analysis questionnaire was distributed to the parents of 307 preschool children, and the assessment indicators were divided into three key dimensions: “Content is positive”, “Content contributes to cognitive development”, and “Content is accessible to preschoolers”. Finally, the Analytic Hierarchy Process questionnaires were distributed to 10 experts and parent representatives, respectively, to clarify the importance of each evaluation index from the dual perspectives of experts and parents. This study found that “Content is accessible to preschoolers” and “Content contributes to cognitive development” are respectively regarded as the most important evaluation dimensions by experts and parents. The results of this study will promote academic research on short video exposure in preschool education. Additionally, this study can also assist various stakeholders, including educators and content providers, in selecting suitable video applications and content for preschool children.